Interactive Marketing Conference 2008 | An IAB Hellas event

ENGLISH VERSION

Τρ 04 Νοε 2008 Τελευταία Ενημέρωση (Δε 17 Νοε 2008) Haris Rougkas

Interactive Marketing Conference 2008

“Brand 2.0: Welcome to a brand new world”

For the 7^th year in row, IAB Greece is organizing the annual Interactive Marketing Conference, on December the 4^th, in Athens.

This year’s event will build on the experience gained throughout the past 6 events, and will focus on the brand and the strategy revolving around building and sustaining a brand strategy in a digital world.

In brief, the Conference is set to be divided into 3 Sessions, describing the new consumer, addressing creativity, technological advances and concluding in engagement tactics and optimal media mixes.

The morning session, entitled ‘Consumer 2.0’ will kick off with Mrs. Eleni Kitra, the IAB Greece President and Director of OMD Digital Greece describing the new model of empowered consumer and setting the tone of the Conference.

Following that, a short panel, presented by Mr. Dimitris Mallas, journalist and featuring prominent professionals, advertiser-, agency- and media-side will discuss the concept of the ‘attention economy’ and how digital facilitates the advertiser’s transition in this new era.

During the afternoon session, entitled ‘Creativity 2.0’, the conference boasts a number of renowned international Speakers.

Mr. David Pugh-Jones, Creative Strategist with MSN Advertising Solutions will deliver a keynote speech, addressing the vital issue of creativity in building a brand and marketing strategy.

Mr. Raghav Gupta, VP of Brightcove.com will deliver a speech on challenges and opportunities of marketing with Digital Video.

Mrs. Basak Tamar, Regional Manager, Google EMEA, will present how current internet and technological trends affect branding strategies.

Mrs. Christina Sagarduy, Managing Director Search, OMG, will address the issue of Search and Performance-based Marketing, as part of a digital media mix.

During the evening session, entitled “Integration 2.0”, Mr. Nikos Simbouras, General Manager with Aegis Media Greece will present the IAB / Carat Brand Engagement study, delivering proof that all that has been presented does work effectively in an advanced market such as the UK, conveying a sense of urgency to our local market.

Finally, the event will wrap up with a panel of local experts under the theme ‘Getting the mix right’ and discussing how all elements should be brought together in a strategic brand marketing and media plan. The panel will be mediated by Mr. Stelios Kouloglou, journalist.

The event will be held this year at the newly-built Ethniki Asfalistiki Conference Centre in Athens.